2024 Digital Marketing Trends

Social Media Marketing

What is Social Media Marketing?

Social Media Marketing is the strategic use of social media platforms to connect, engage, and convert your target audience. In today’s digital age, it’s not just an option, it’s essential to advertise in Social Media for business growth.

Marketing has changed, do you remember the Business Directory Books like the yellow pages? How many people do you know still use them? Probably not many, if any at all.

Enter the internet and exit the Yellow Pages and any other outdated marketing methods that don’t work anymore. You have to go where the people are if you want to get their attention and tha is on Social Media.

There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users (Source: Search Engine Journal)

Does your business really need Social Media Marketing?

Yes, and here is why…..

There is a large number of potential customers that can significantly impact your business in Social Media. An effective social media strategy can increase awareness of your brand, drive traffic to your website, and increase sales
26.8% of internet users aged 16 to 64 discover brands, products, and services via ads on social media. (Source: Search Engine Journal)
44% of internet users aged 16 to 64 use social media as a primary source of information when they’re researching brands. (Source: Search Engine Journal)
Businesses that engage in social media marketing have reported a 3.3 times higher sales opportunity to sale close rate than those businesses who don’t.
At Vision Digital, we harness this potential to create innovative strategies that transform likes into loyal customers.

What is Social Media Advertising?

Social media advertising, is a term that are used to describe online advertising that uses social media platforms, such as Facebook, Instagram, YouTube, Twitter, TikTok, and others to market a brand message to a targeted group of people.

Why is Social Media so Important for my Business?

Social media is where most people go to socialize, get their news, current events, product and service reviews, and to shop. You have to go where the people are if you want to get your marketing messages in front of them.

You can bet your competitors are using all their social media avenues to reach their target market, brand their business and increase their profits. And if you’re not, you are losing customers. Guaranteed!

On average, 32% of the total marketing budget will be invested in social media this year. (Source: Search Engine Journal)

What Can Vision Digital Do for My Business?

At Vision Digital, we offer a full range of social media marketing and digital advertising services that will help build your brand awareness, identify your target audience and develop, test and perfect advertising opportunities that deliver results.

Vision Digital Social Media Serivces:

Social Media Profile Management

We will create and oversee your company profiles on your selected social media platforms.

Social Media Advertising

We will setup ads and manage your campaigns for the following social media advertising avenues:

Social Media Monitoring and Community Management

Social media monitoring, also known as community management, is one of the most important aspects of using social media for your business. At Vision Digital we will:

  • Develop, implement, and maintain in-depth social community management strategies that deliver the best results for your business.
  • Monitor, engage, and interact with all of your social media platforms for negative posts by using state-of-the-art industry tools that allow for a proactive response.
  • Quickly respond to negative feedback with pre-approved resolutions for the situation at hand.
  • Build customer goodwill and enhance your brand’s reputation through proactive, positive responses to all feedback provided by your customers..

This will give you more time to focus on other income producing tasks and will give you peace of mind knowing that your online brand presence is always highlighting the best about
your business.

Social Media Strategy

We will work with you to develop a social media marketing strategy that will help you meet your brand’s goals and objectives for increasing your return on investment while staying within your budget. Some key benefits of a social media strategy include:

  • Builds brand awareness, loyalty, and industry authority
  • Creates more inbound traffic
  • Can Improve search engine rankings
  • Results in higher conversion rates
  • Provides personalized customer experiences
  • Lowers ad spenditure
  • Gives detailed market insight

Why Choose Vision Digital for Social Media Marketing?

Are you wondering if you need a digital marketing agency?

81% of small and medium-sized businesses are now using social media, but many struggle to see the full potential.

That's where we come in.

Partnering with a digital marketing agency can boost your business performance by up to 58%.
At Vision Digital, we bring over 15 years of experience to the table, our team members have worked with industry giants like Airbnb, Shopify, Coursera, AT&T, and Merck Co. Our bilingual team, fluent in English and Spanish ensures seamless communication, and our data driven strategies ensure you are getting a good return on your investment. When you choose Vision Digital, you’re choosing an experienced partner to digital success.

Top Ten Digital Marketing Trends in 2024.

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Top Ten Digital Marketing Trends in 2024.

The digital world is moving fast, and you don’t want to fall behind. Grab your chance to stay ahead with our free e-book.

Don't get left behind. Claim Your Free eBook Now!

Thank you

You will receive your ebook shortly

Why wait? Get ahead of the competition today. Drop your details, choose your language, and let’s start this journey together. Trust me, you don’t want to miss this.