2024 Digital Marketing Trends

Instagram Ads

Instagram is the 8th most visited website in the world (Source: Hootsuite)

How do Instagram Ads work?

As Instagram is owned by Facebook, the advertising platform is integrated with Facebook’s Ad Manager, allowing businesses to create and manage ads on both platforms simultaneously.

Instagram Ads can take various formats including:

  • Image ads
  • Video ads
  • Carousel ads (multiple images or videos in a single ad)
  • Stories ads (full-screen, vertical ads that appear in users’ Stories)

Advertisers can define their target audience based on various criteria such as:

  • Demographics
  • Interests
  • Behaviors
  • Location

These ads are displayed to Instagram users in their feeds, Stories, and in the Explore section, where users discover new content.

Instagram’s advertising audience is slightly more skewed towards male users than female users, with 52.4% of the advertising audience identifying as male. (Source: Hootsuite)

Businesses can precisely target their ads based on user demographics, interests, behaviors, and more. Instagram

Ads are used for various marketing objectives, including:
  • Increasing brand awareness
  • Driving website visits
  • Generating leads
  • Encouraging product purchases
The visual nature of Instagram makes it a powerful platform for showcasing products, telling brand stories, and connecting with a younger and visually-driven demographic, making Instagram Ads an essential component of many businesses’ social media advertising strategies.

Why you need to advertise on Instagram

Instagram is a highly visual platform, and visual content is known to be more engaging. Advertising in Instagram allows businesses to captivate and connect with their audience effectively.
Images on Instagram receive 23% more engagement than those on Facebook. (Source: Socialbakers)
Instagram has more than 2 billion active monthly users (Source: Hootsuite)

Instagram is the 4th most-used social platform. (Source: Hootsuite)

This broad and youthful audience presents a significant market for various businesses.

Instagram Ads offer advanced targeting and advertising tools, and they’re integrated with Facebook’s Ad Manager.

Instagram has the highest average click-through rate (CTR) of any social media platform. (Source: eMarketer)

Top Ten Digital Marketing Trends in 2024.

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Top Ten Digital Marketing Trends in 2024.

The digital world is moving fast, and you don’t want to fall behind. Grab your chance to stay ahead with our free e-book.

Don't get left behind. Claim Your Free eBook Now!

Thank you

You will receive your ebook shortly

Why wait? Get ahead of the competition today. Drop your details, choose your language, and let’s start this journey together. Trust me, you don’t want to miss this.